Saturday, February 28

Who Turned Off the Telly?

Singaporeans are turning on their televisions during the current recession according to a report. Sounds like good news for broadcasters and us television producers right? Well, let's just say I wouldn't hold my breath.

While the television set is still a fixture in households, more people especially the younger generation are turning to the web for their dose of news and entertainment. In the U.S., TVWeek reported an increase in online viewing especially among the young and in Singapore, AsiaOne reported last year that there has been an increase of hits on news sites.

It's no wonder that the Media Authority Development of Singapore announced a $250 million investment into the media industry, part of which will go to what they term as 360˚TV where programs are leveraged on multi-digital platforms. American broadcasters are already reaching on to the online audience by providing exclusive web entertainment. Companies like PBS's Frontline are commissioning original documentaries for the web, and Endemol, one of UK's largest entertainment producers is collaborating with Bebo, an online media source to develop an online drama series- all this in bid to entice the younger audience.

Being a television producer, I can no longer ignore the fact that our ideas have to go beyond the television screen. But now, not only are we up against the vastness of the World Wide Web and what is already available, but our competition has evolved. They are young and technologically savvier youth who not only create content that's in tuned with their generation but also have the means to do it faster and better.

A new dawn is emerging for the way programs are going to be viewed in the future. It's definitely exciting and challenging and who knows? Maybe one day the word 'television' will no longer have a place in our job description.

Online article: Americans watching more television shows...
Image source: Getty Images

Tuesday, February 24

Google, Gurgle, Gone? The Evolution of Reading

'Is Google Making Us Stupid?' so screamed the article title from the screen as I was trolling for media issues. No one can ignore that question.

In the ensuing report,
Nicholas Carr of The Atlantic wrote about how the effects of having the web as a lifesaver for a writer such as himself was also taking a toll on how he viewed the more traditional methods of reading and writing. The more time spent surfing on the web, the less focus he and many other peers have on reading long texts even on the web. People want more and faster access to information, and with headlines and keywords, bells and whistles all pointing in various directions, no more are people wanting to read long passages to get what they want. The effect of skimming has taken hold.

In the report, it says that the human brain is incredibly malleable so it is no surprise that the way humans read is evolving due to the new medium of the web. In fact, how everything in the media world from print to television is evolving due to the internet. I cannot begin to tell you the number of times my sixty year old director-colleague of mine complained about how fast the pace of television programs have become. All points to how viewers have evolved.

But to what extent does this evolution benefit us? Is this new way of reading really increasing our knowledge capacity? This debate is a hotly contested one especially when it comes down to the younger generation. The
New York Times's exploration of this matter shows there there is still a toss up- on one hand you cannot fault the medium for enticing the younger generation. In fact, more kids read and write online than they ever did through traditional methods and it's no wonder- as Kress (1997, pp. 55-56) discusses, the web provides greater interactivity and visual enhancement through images and videos. On the other hand, experts say that real learning can only be done through real books, real reading and real writing and this is evident in test scores dropping.

Walsh (2006, p. 25) states there is a constant interaction between the reader and print-based text. Various meanings are enhanced by the reader's own knowledge and critical reading is an important part of the reader using the background knowledge to decipher and grasp the ideologies at hand. In Carr's article, he quoted Maryann Wolf, a developmental psychologist at Tufts University on the benefits of deep reading:

"The kind of deep reading that a sequence of printed pages promotes is valuable not just for the knowledge we acquire from the author’s words but for the intellectual vibrations those words set off within our own minds. In the quiet spaces opened up by the sustained, undistracted reading of a book, or by any other act of contemplation, for that matter, we make our own associations, draw our own inferences and analogies, foster our own ideas. Deep reading is indistinguishable from deep thinking."


Sidestepping the issue of the younger generation, I'd like to think that the above is what most of us adults would like to achieve. But in this day and age, one can debate 'who has the time?' Yet, with the amount of information that is now afforded to us online, doesn't merely skimming it defeat the purpose?

It's a never-ending debate. So, what is your take on the evolution of reading?

My personal take is simple: The Luddite in me knows there is nothing like the feel of real pages between the fingers, the quiet solace one sinks into while slowly unfurling the story within. Besides, have you tried to snuggle down in bed with a laptop on a rainy day? Not too comfortable eh?

Resources:

Kress, G 1997, Page to Screen: taking literacy into the electronic era, Allen & Unwin, St. Leonards, NSW

Walsh, M 2006, 'The "textual shift": examining the reading process with print, visual and multimodal texts', Australian journal of language and literacy, Vol. 29, No. 1, pp. 24-37

Online article: Is Google Making Us Stupid?

Image source: Getty Images


Saturday, February 21

Welcome to the Blogosphere

12 years ago, the straggly guy you see in the picture on the left started it all- the weblog. Yes, that's Jorn Barger who coined the word on 17th December, 2007. A weblog is actually, as the name suggests, a web log of events and places visited on the Internet. An online diary of sorts. The only difference is that it is published on a public platform for all and sundry to read.

Today, the humble weblog name has been shortened to blog but its popularity has exploded. Blogs are easy to set up and most sites have helpful tips and even video tutorials to assist even the most clueless. Anyone and eveyone can set up a blog and statistics have proven so. According to Technorati's 2008 findings, there are 133 million blogs in the blogosphere!

With blogs, its writers are afforded a flexibility to edit the content at any time. Also, timeliness is a factor- unlike newspapers or magazines, bloggers can post their content in an instance. The additional aspect of having other people view and comment allows an instant communication flow that the print media doesn't have.

In terms of content, there are many different levels of blogs- from the exciting to the downright mundane. While it can be used to simply record a person's ramblings about their lives, it can also be an excellent avenue to air personal views and opinions as well as highlight important issues that affect society. With a wide variety of topics, netizens are spoilt for choice.

Blogs have also given way to a new generation of writers. No longer do you need to score an almost impossible publishing deal to get your words out there, you can simply publish it online. For free. Sure, there are debates going on about it, from the quality of writing to even the meaning of the word 'writer', but no one can deny the attraction of a well written blog. These people have turned blogging into a new industry and it's a highly lucrative one. The popular sites are money spinners due to advertisers being drawn in by the number of hits the blog gets. The only similarity it has with the publising world is that there are still far more blogs lingering in obscurity.

But the success stories are never the less inspiring and hundreds of self help websites have popped up, all on how to earn money from blogging. And it's no wonder- who wouldn't want to blog for a living?

Resource:

State of the blogosphere 2008, Technorati, viewed 21 February 2009,

http://technorati.com/blogging/state-of-the-blogosphere/

Image source: Wired News/ William Colburn

Monday, February 16

A tiny step for me, a giant leap for Luddites

Ahh yes, the smell of...wait. Unfortunately, a blog doesn't quite have the same satisfaction of opening up a brand new diary and inhaling the smell of crisp, untouched pages. The potential it holds on each page, a blank canvas itching to be scrawled on....

I guess a blinking cursor on a white screen will have to do!

Welcome to my first blog in which I will go where many have bravely gone before me in past semesters- delving into the convoluted world of media through the many exciting issues, while providing keen analysis and personal opinions on topics related to the television, print and web arenas.

Up ahead, I will be checking out the diabolical debate of print vs online, the saddening truth of departing television audiences and the iron-grip that online media outlets like Joost and Facebook have on the world...and those are just the teasers!

Stay tuned and please feel free to slug a few comments my way.

Image Source: Getty Images